US Mobile Phone Market 2007 Analysis

Tue Jul 10 07:30:00 2007

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/reports/c62127) has announced the addition of "Snapshots US Mobile Phone Services 2007" to their offering.

Snapdatas Snapshots US Mobile Phone Services 2007 provides 2005 year-end market size data, with 2006 estimates, 4 years of historical data and five-year forecasts. The Snapshots report gives an instant overview of the US mobile phone services market, and covers pre-paid and contract mobile telephone services. Market volume is based on the number of subscribers. The data is supplied in both graphical and tabular format for ease of interpretation and analysis. The Snapshots US Mobile Phone Services 2007 forms part of Snapdatas Telecommunication’s industry coverage.

Snapshots Report Overview:

Executive Summary

-The Executive Summary within a Snapshots report outlines the main findings of the report (market size, market shares and market forecasts)

Market size

-Market size is the measure of the total value or volume of a particular product sold in a particular length of time. In our case it is the total amount of the market covered by a title in the last whole year, for example, in UK Beer 2005, all the beer consumed in the UK in 2004. The aim of the report is to tell how much of the product was consumed in the country discussed by value and by volume.

Market Segmentation

-Market Segmentation is a segmentation of the market by key product categories, ideally by value and volume. For example: the yoghurt market can be segmented into: drinking yoghurt, flavoured yoghurt and natural yoghurt.

Market Share

-Market Share is the share of each competitor in the market place and can be expressed in value or volume terms.

-Market Share by Volume – each competitor’s share of the total Market Volume

-Market Share by Value – each competitor’s share of the total Market Value

Distribution

This measure of the market relates to the different distribution channels to market for each product. The distribution can include the following channels

-Consumer Goods example:

-Supermarket

-Hypermarket

-Discount Store

-Corner shop

-Internet

Socio-Economic data

-Size of population

-GDP – Gross Domestic Product

-Inflation rate

-Exchange rate

Forecasts

-All market forecasts are based on statistical forecasting techniques based on historic performance (linear extrapolation of the market size, based on the five-year historical growth). These statistical tools are supplemented with qualitative parameters such as: industry expectation/opinion. Socio-economic drivers, new product development, technological advances, expected levels of market saturation etc.

Further Sources

-In this section we include important websites such as trade bodies or trade associations relevant to the market. All sources whose data we have used in the report and who have given us permission to use their data are represented here.

Benefits of the Snapshots Reports

-The Snapdata product range is designed to save time for clients by providing an industry data overview, market size, shares and forecasts; verified with full sourcing.

-Easy to search, quick to access, and clear and concise to use: Snapdata reports can save 40% of resources in those early stages of a project. Sometimes just a report from the Snapshots Series is all that is required for an internal client’s first request. But when the project develops, the reports also help your internal research team prepare a fuller picture for their end-users utilizing the further sources provided in each report for industry drivers and analytical information, enabling them to provide a more detailed document based on solid figures but tailored to the end-users’ requests.

Contents:

- Snapshots Executive Summary

- Category Definitions

- Market Size by Volume (2002-2006)

- Market Segmentation by Volume

- Market Shares by Volume

- Market Forecast by Volume (2007-2011)

- Socio-Economic Data for US

- Snapshots Sources for Further Research

For more information visit http://www.researchandmarkets.com/reports/c62127

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