Quattro Wireless Provides Mobile Access to More Than 25,000 User-Generated Videos for StupidVideos.com

Tue Jul 17 06:00:00 2007

Innovative Cross-Carrier Off-Deck Video Distribution Destination Delivers Mobile Video to the Masses via Ad-Supported Mobile Site that Mirrors Wired Web Site Experience

WALTHAM, Mass.--(BUSINESS WIRE)--StupidVideos.com, the premiere online destination for family-friendly comedy, has partnered with Quattro Wireless to enable StupidVideos’ increasingly mobile-savvy, loyal members and new mobile consumers and handset users to access the site’s extensive collection of more than twenty-five thousand videos wirelessly. The StupidVideos mobile website is one of the first ever cross-carrier user-generated video sites that allows users to get either streaming or downloaded video clips directly on their phone. StupidVideos.com joins major content providers such as Univision in turning to Quattro Wireless to create an ad-supported mobile site that is reflective of the content found on their “wired” website.

StupidVideos.com, a division of PureVideo Networks, is a viral video website dedicated to humorous, off-the-wall videos, including wild stunts, wacky animals, sports bloopers, funny commercials, song and dance parodies, and original comic shorts by the StupidVideos producers. The viral video site, which boasts more than 6 million unique visitors per month and over 1.5 billion videos streamed to date, is using the Quattro Wireless platform to successfully mobilize its website so members can access its extensive collection of videos at their convenience while maintaining the high-quality video viewing experience that they are used to with the wired site.

“Our young tech savvy users are increasingly demanding the ability to access StupidVideos content from mobile devices and providing them with the Quattro-powered mobile Web experience services these demands perfectly,” said Greg Morrow, president and co-founder of StupidVideos.com. “Quattro Wireless brings together the unique combination of innovative software tools, a diverse base of advertising inventory, deep mobile expertise and the ability to extend StupidVideos’ reach to the mobile masses.”

Quattro Wireless has developed a technology platform that automatically creates adaptive mobile websites for premier publishers with tightly integrated, mobile optimized advertising formats for major advertisers. The Quattro Wireless platform is the first stage in the company’s plan to establish the premier advertising marketplace for the mobile Web, while offering the tools required to easily translate any existing wired website into a dynamic, mobile website.

“StupidVideos.com is one of the premier online destinations for video content, and has amassed a loyal following,” said Lars Albright, Vice President of Business Development of Quattro Wireless. “As one of the first cross-carrier off deck video sites on the mobile Web, StupidVideos.com is well-positioned to take its numerous video channels to a growing mobile audience and establish itself as a top mobile Web destination.”

About StupidVideos.com

StupidVideos.com is a viral video website dedicated to humorous, off-the-wall videos, including wild stunts, wacky animals, sports bloopers, funny commercials, song and dance parodies, and original comic shorts by the StupidVideos producers. Users can also find funny pictures, illusions, casual games, and animations under the new Stupid Stuff tab. StupidVideos.com has streamed more than 1.5 billion videos and maintains a PG-13 website.

About PureVideo Networks

Based in El Segundo, CA, PureVideo Networks, Inc. is a digital media company, dedicated to compelling video and the people who produce it. Funded by Softbank Capital, the Company owns and operates the video destinations, StupidVideos.com (www.stupidvideos.com), GrindTV.com (www.grindtv.com), PureVideo.com (www.purevideo.com), and HollywoodUpClose.com (www.hollywoodupclose.com). The backbone of the PureVideo Networks’ brand is balancing the needs of the consumer, advertiser, and creator through innovative technologies and targeted communities. For more information on PureVideo Networks, Inc., please visit: www.purevideonetworks.com.

About Quattro Wireless

Quattro Wireless brings publishers, advertisers and wireless operators together to embrace the mobile Web. The company combines its diverse global network of publishers with exclusive advertising inventory available on its marketplace. Through its industry-leading mobile workbench, and publishing and analytics platform, Quattro empowers Web publishers of all shapes and sizes to build, manage and extend a dynamic, advertising-supported mobile Web experience. The result is device optimized, dynamic mobile websites and mobile advertisements that provide a superior user experience and higher advertising yield. Quattro Wireless was founded in 2006 by proven mobile pioneers and is headquartered in Waltham, Mass. For more information, please visit http://www.quattrowireless.com.

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